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Friday, March 23, 2007

Elvis Presley - Lasting legacy

By 1957 Presley was the most famous entertainer in the world. After pioneer band leader Bill Haley spawned interest in rock and roll in Western Europe, Presley's records triggered a wide shift in tastes with effects lasting many decades. Singers in dozens of countries made Presley-influenced recordings in many languages and his own records were sold around the globe, even behind the former Iron Curtain. By 1958 Cliff Richard, the so-called "British Elvis", was rising to prominence in the UK, and in France Johnny Hallyday, known as the "Elvis of France", became a rock and roll idol singing in French, soon to be followed by others like Claude François and, in Italy, by Adriano Celentano and Bobby Solo, all of whom were heavily influenced by Presley's early style. Later, as his first movies were shown throughout the world, Presley-mannered stage performers and singers appeared everywhere, from Latin America to Asia, the Middle East, and even in some parts of Africa. Airplay and sales of Presley recordings across Europe were followed by those of other American rockers who began touring there. Teenagers around the world copied his "ducktail" hair style.

For the next 21 years, until he died, Presley's singing style, mannerisms and look continued to be imitated with surprising regularity, wherever his image, songs, or movies happened to be shown, regardless of major shifts in popular culture, music, and manner of dress, all of which he had helped influence in the first place. But it was only after his death that an industry built itself around him. Many people of every race, creed and nationality taking up a career as professional Elvis impersonators - or Elvis Tribute Artists (ETAs) as they now prefer to be called.

Conversely, a parallel industry, mostly kitsch, continues to grow around his memory, chronicling his dietary and chemical predilections along with the trappings of his wide celebrity. Many impersonators still sing his songs. "While some of the impersonators perform a whole range of Presley music, the raw 1950s Elvis and the kitschy 1970s Elvis are the favorites."

Among his many accomplishments, Presley is only one of four artists (Roy Orbison, Guns N' Roses and Nelly being the others) to ever have two top five albums on the charts simultaneously.

He has been inducted into the Rock and Roll Hall of Fame (1986), the Country Music Hall of Fame (1998), and the Gospel Music Hall of Fame (2001).

In 1993, Presley's image appeared on a United States postage stamp. According to a 2006 survey for the USPS, the Elvis Presley stamp is their most popular stamp.

Upon announcing that Presley's home, the Graceland Mansion, was being designated as a National Historic Landmark, U.S Interior Secretary Gale Norton noted on 27 March 2006, that “It didn’t take Americans and the rest of the world long to discover Elvis Presley; and it is clear they will never forget him. His popularity continues to thrive nearly 29 years after his passing, with each new generation connecting with him in a significant way.”

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